BFCM 2025 Email Marketing: What Really Worked, What Didn’t – and What It Means for 2026
Black Friday Cyber Monday (BFCM) 2025 didn’t just break sales records – it exposed how much e-commerce marketing has matured.
Shoppers showed up with intent, not impulse. They opened emails aggressively, compared offers carefully, and converted only when the message felt relevant, timely, and friction-free. For marketers, this wasn’t a year where “send more” won – it was a year where send smarter paid off.
Looking across industry trends and aggregated email performance patterns (including anonymized Remarkety data), one thing became clear:
“BFCM 2025 rewarded relevance, automation, and timing, and quietly punished generic volume.”
Below is what stood out, how to interpret it, and how to turn these lessons into an advantage for BFCM 2026 and beyond. Read More













