Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”
Planning for the holidays in 2019 was pretty straight forward with predictable patterns to follow when setting the marketing calendar. But this year is different, and we don’t know if what we consider business as usual will return in time for the holiday.
Got device hopping shoppers? The average consumer owns a smartphone, desktop, tablet, plus work devices that they can and will shop from. Customers who fill their carts on one device often end up buying on another. But if the cart is not recoverable across devices, odds are good they’ll abandon it. That’s why Remarkety introduced its game-changing Cross-Device Cart Recovery.
When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now. Read More
Should you stick with email or put all your marketing eggs in the SMS basket? You don’t have to choose just one when planning your marketing campaign. Use both together to optimize your reach and results. Read More
When it comes to customer communication, you want to be timely, clear, direct, and concise. That’s what SMS Marketing allows you to do.
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To help marketers find their way, we’d like to share a short interview with Joel Presman, GM and co-founder of Remarkety, who — like most of us — has had to adapt to working from home. Read More
As email marketers, some of the bigger obstacles we face are spam filters and folders. That’s why we designed the following infographic – how to avoid email spam filters and folders.
Download infographic here.
In most cases, spam filters are really good at their job. But what if they make a mistake? Or what if you’re triggering the spam filter and don’t even know it? Read More
Remarkety, a fast growing startup in NYC, is looking for a creative professional marketing manager with at least two years of experience. You will set up cross-channel digital campaigns and be in charge of blog posts and managing high quality content. You will work with SMBs online merchants as well as eCommerce agencies, and subcontract graphic designers and copywriters to optimize conversion on our website and minimize churn. Your input will also be valuable in deciding the product direction, pricing, and more. The Marketing Manager’s challenges are to generate new traffic and demand by creating and communicating the company’s positioning, brand, and values.
One of the most common issues eCommerce merchants face is cart abandonment and the main culprit that causes these issues; price comparison websites.
Have you ever had a customer that added a product to cart but then disappeared? You aren’t alone. Best bets are they disappeared to compare your product with other companies. Comparison shopping is a big problem in the e-commerce world and this is where Remarkety steps in.
