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email automation Archives - Remarkety

Dec 09 2017
Love13

Remarkety VS MailChimp – Differences and similarities

By Email Marketing

MailChimp is one of the most popular email marketing platforms and we are often asked, what’s the difference between Remarkety and MailChimp. Although MC and Remarkety are both marketing services, their capabilities are very different.

Remarkety Mailchimp ComparisonRemarkety is designed from ground up exclusively for eCommerce, while MC is a more generic email marketing platform. As a rule of thumb, if you run an eCommerce business, go with Remarkety, if you just need to send newsletters and some welcome emails, go with MailChimp. Who should choose Remarkety? Businesses wishing to maximize revenue and send targeted, personalized and automated emails based on shopping behavior and eCommerce data. MailChimp is a more general service designed for any type of business wishing to send newsletters and basic automation. Moreover, MailChimp is a bulk newsletter platform for sending scheduled newsletters and manage mailing lists. Both are important marketing techniques for small and medium businesses, but each serve different purposes. Read More

Sep 07 2017
Love1

3 Types of Automatic Emails that Every Business Needs

By Email Marketing, How To Guides

If you know anything about email marketing you know that to craft a single email takes a long time, especially if you are trying to write a masterpiece!

It’s true, emails need to be precise and present all the information that you need to convey to the customer. Of course, creating personalized emails is time consuming, so how do you find the time to do it? How do you make sure that every customer gets all the information they need? Simple. You automate the process!

If you want to find out the three types of automatic emails that every business needs, then you had better read on.

Automatic Emails

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Nov 14 2016
Love3

3 Reasons Why You Should Upgrade Your eCommerce Email Marketing Solution

By Email Marketing

Frequent and consistent email marketing is the quickest, most direct way to reach your audience and they can be purposed for infinite reactions. Emails are a staple for businesses big and small, largest among them eCommerce websites.

three reasons to upgrade your email marketing

But an email is not a standard of marketing: it’s merely a medium. All emails are not created equal. To the point, sending general newsletters to eCommerce customers as a way to drive sales isn’t as effective as communicating through an eCommerce email marketing platform.

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Jul 14 2015
Love14

eCommerce Email Marketing Best Practices

By Email Marketing, News

Need a crash course on eCommerce email marketing best practices? Good thing you’re here.ecommerce email marketing 101 best practices banner

Remarkety was invited to speak at WeWork about the best practices for email marketing, types of behavioral eCommerce emails and tracking email ROI.

You can flip through the full deck here.

While people may not view email as more exciting than Pinterest or Facebook or Instagram, email is used a lot.

WSJ reported people at work check their email 74 times a day on average.

That’s not all. Read More

Jun 15 2015
Love10
Automated Email Campaigns Ron Popeil Set it and Forget it

Set It and Forget It – Four Automated Email Campaigns You Should Be Running

By Email Marketing

This genius slogan was once created for a genius product, the Ronco Rotisserie Oven. The chant “Set it and forget it!” reverberated through the studio audience with a little help from Ronco inventor Ron Popeil.

Automated Email Campaigns Ron Popeil Set it and Forget it

This whole “set it and forget it” chant is also perfectly applicable to the eCommerce world. More specifically, automated emails. Now I know what you’re thinking to yourself.

How could I ever compare to Ron Popeil?

And the answer is, you can’t. With those pale blue eyes, winning smile and mind for invention, there’s really no comparison.

We can’t all be Popeils. But we CAN take a page from his book and use four email marketing campaigns that live up to his mantra.  Read More

May 19 2014
Love5

Marketing Automation Email Strategies

By Email Marketing, How To Guides

Remarkety offers automated and ready-to-use email remarketing campaigns that are based on your store’s data. Use them as-is, customize them or create your own.

the best email marketing campaigns for ecommerce

Remarkety also uses accumulated marketing knowledge and best practices from thousands of online retailers. In other words, Remarkety will compare your store to similar stores to help you create high performing email campaigns that grow sales. More about that here.

Now, let’s get to the strategies since that’s why you’re reading this article. With Remarkety, there are a TON of email marketing campaigns you can run.

Let’s just cover the basics. There are four email remarketing campaigns you store should run immediately after signing up for Remarkety that will put your marketing automation into overdrive.

  1. Win Back Inactive Customers
  2. Reward Programs
  3. Ask for Product Reviews
  4. Recover Abandoned Carts

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