There’s no overstating the importance of an effective email marketing presence for your fashion eCommerce store. But, just because you’re sending regular emails to your faithful customers doesn’t mean they’re always hitting the mark.
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Apparel and fashion eCommerce is prolific, to say the least. In 2015 alone, apparel, footwear and fashion accessories accounted for roughly ~$59B in eCommerce revenue! It’s safe to say that people prefer the convenience of shopping for apparel online.
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