Today’s tutorial is not about the usual design tips, or the popup integration, but about a less known subject in email marketing called email segmentation. It’s time to make a case for email segmentation.
How do you effectively communicate with your audience to make sales and grow your business?
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Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.
Trying to get a room full of people to agree on the same thing is hard. But, if you separate people into groups of like-minded individuals, it’s a lot easier to come to a consensus. Email segmentation is the same principle—separating people into groups with common traits and habits, in order to market more effectively. And, once you do this, offering up something like a product recommendation becomes incredibly easy and effective.
There’s no doubting the power of Remarkety’s ability to help you segment your customers into marketable groups! Being able to quickly target every shopper who placed an order in the last 30 days or those with average order totals over $X is an incredible tool to ensure you’re marketing smartly. But, like any source of supreme power, it’s important to understand where your limits are and how to best manage your capabilities.
