Holidays are some of the busiest shopping times of the year. This is why you need to boost the power of your holiday marketing campaigns without delay. Once you do that, you will be able to generate even more leads and increase your company’s revenue in no time. This is the ultimate guide to holiday email marketing. Read on to learn more…
How can you tell if your email marketing campaigns are healthy? Open rates and click rate right? Wrong. There is a metric that is often forgotten, email deliverability. The statistic that counts the percentage of emails delivered.
There are some emails that are not delivered to your customer, they don’t even make it to the inbox to be opened or clicked on. A poor email deliverability rate is a serious issue and highlights that your email marketing lists are not healthy.
One of the main causes for emails failing to be delivered comes down to customers submitting incorrect email addresses. But that is not the only reasons emails fail to be delivered. It is time for you to learn how to improve email deliverability and score big.
Product recommendations are a critical element in almost any email marketing campaign, and has been a core feature in Remarkety since our launch in 2012. As an industry leader in email marketing, the Remarkety team has continuously updated all features along with technological advances.
In this article, we are going to dive into the world of product recommendations in email marketing and how you can utilize this powerful tool to increase your overall sales, conversion rates and revenue. What’s more, we are going to show you how Remarkety has taken product recommendations to the next level.
Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.
People are often asking me the question: what is the difference between newsletters and email marketing. Many people think that they are the same but they are mistaken. In this article I am going to explain the difference between the two, but before I get started I want to ask you; hаvе уоu bееn ‘оn thе fence’ аbоut ѕtаrtіng аn еmаіl nеwѕlеttеr? If the answer is yes, then you really need to read on and find out the 5 top reasons whу email newsletters succeed.
Read MoreWe’ve all heard by now the effects that email segmentation can have on an online business. But what about businesses that sell products to other businesses? What if you have a long list of people that are business owners, or marketers, or CEO’s of corporations? You might think to yourself why would I send them the same cheesy cart abandonment email? Or another “we missed you” email. They wouldn’t even look at it right?
Well today we want to show you how you can bring value to each segment of your B2B subscribers.
Most people think that social media and influencer marketing has completely surpassed what email marketing could ever achieve, but they couldn’t be farther from the truth. Email marketing still remains the most effective tool to increase customer lifetime value and increase your sales. The people on your email list have given you a private door into their personal lives, by giving you their email address. It is up to you to use this access to your advantage by respecting their needs and engaging on a personal level. Turns out, an email campaign is 6x more likely to get a click-through than a tweet. Now it’s time for you to learn how to influence sales with Email personalization.
Image via Mindtree
So what is people’s concern with email? Why is the entrepreneurial community flocking to social media and abandoning email in search of greener pastures? One of the main advantages of social media is that it fosters a much more personal relationship with potential clients and customers.
How do we reconcile the potency of social media to foster better relationships and the higher conversions of email marketing? You got it! We use email personalization!
So how do you do this? Here are the 4 top strategies to use to personalize your emails:
In thе есоmmеrсе business, уоu can рісk аll kіndѕ оf numbеrѕ bу which tо judgе аnd аnаlуzе your buѕіnеѕѕ. You саn calculate vіѕіtоrѕ, bounce rates, CTRѕ, соnvеrѕіоn rates, аnd mісrо-соnvеrѕіоn rаtеѕ — аll оf which аrе іmроrtаnt. But thеrе’ѕ аnоthеr mеtrіс, the іmроrtаnсе оf whісh fаr outweighs аll thе оthеrѕ. It’ѕ саllеd LTV — Cuѕtоmеr LіfеTіmе Vаluе. In thіѕ article, I wаnt tо explore the avenues to help іmрrоvе Customer Lіfеtіmе Vаluе fоr your есоmmеrсе buѕіnеѕѕ.
Increase Customer LifeTime Value for an eCommerce Business in 4 simple steps
CHICAGO, IL (PRWEB) JUNE 07, 2017
Remarkety, Inc. A Yahoo preferred developer, today announced at the annual IRCE trade show the launch of its highly anticipated and first of a kind email marketing automation suite for retailers on the Yahoo Small Business platform.
“The testing and launch of the email marketing automation suite integration with Yahoo Small Business have been under development and testing for the past several months. Our goal was and remains simple. Providing the Yahoo Small Business ecosystem with powerful, easy to use and easy to implement enterprise level email marketing and automation tools that can be managed by anybody in the eCommerce organization,” said Guy Harel, CEO at Remarkety.
“Remarkety’s email marketing suite was fully designed from the ground up around the eCommerce industry; therefore, we are extremely excited to finally add Yahoo Small Business – one of the eCommerce pioneers – to our long list of supported eCommerce platforms. The Remarkety solution offers all online merchants and retailers regardless of size or location the features needed to successfully run marketing campaigns in one easy to use suite.”
The Remarkety email marketing automation suite will be available to Yahoo Small Business merchants through CommerceCentral at the end of June. The email marketing automation suite includes powerful tools such as: Cart abandonment and recovery, automated follow up emails, welcome series, personalized product recommendations, email capture, targeted newsletters, dynamic personalization, instant marketing recommendations, customer behavior segmentation, customer tagging, A/B testing, drag and drop, responsive templates, robust analytics and more.
About Remarkety
Remarkety is a global leading email marketing automation platform built for and around eCommerce. Founded in 2012, Remarkety is continuously changing the way online global retailers and marketers interact with their user base.
By tracking, analyzing and aggregating customer shopping behavior, Remarkety turns data into results with automated email marketing campaigns that achieve higher conversion rates, lower abandonment rates and more returning customers.
