More ecommerce retailers are implementing loyalty programs for the simple fact that – they work. However, employing these rewards programs alone won’t get the job done. To generate the revenue that has a significant impact on your shop’s ROI, retailers must take steps to use their email marketing automation to promote these beneficial programs.

A recent study reported that over 75% of online shoppers felt that receiving personalized discounts based on their recent purchase history was incredibly valuable. Plus, consumers who are subject to these individualized shopping experiences are 10 times more likely to be loyal to the brand and make an average of 15 more purchases in a one-year period. Read More