Blog - Remarkety

Jul 26 2017

The Methodology of Inactive Customers – eCommerce Email Marketing

By Kim Cohen Email Marketing, How To Guides

Oh the joys of eCommerce. You fight to gain your new consumers, get them to your website only to lose them after purchase or two. We all hate inactive customers. Wouldn’t it be nice to be able to reduce your customer churn and build a bank of loyal customers that stick with your brand?

Have your customers broken up with you? How are your efforts at winning them back going? Is it even possible to win back inactive customers? If you are asking yourself any of these questions then you need to read on. Understanding the methodology of inactive customers will help you put together a killer eCommerce email marketing campaign.

Jul 21 2017

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Ultimate Guide to Holiday Email Marketing

By Kim Cohen How To Guides

Holidays are some of the busiest shopping times of the year. This is why you need to boost the power of your holiday marketing campaigns without delay. Once you do that, you will be able to generate even more leads and increase your company’s revenue in no time. This is the ultimate guide to holiday email marketing. Read on to learn more…

Jul 17 2017

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Improve Email Deliverability and Score Big

By Kim Cohen Uncategorized

How can you tell if your email marketing campaigns are healthy? Open rates and click rate right? Wrong. There is a metric that is often forgotten, email deliverability. The statistic that counts the percentage of emails delivered.

There are some emails that are not delivered to your customer, they don’t even make it to the inbox to be opened or clicked on. A poor email deliverability rate is a serious issue and highlights that your email marketing lists are not healthy.

One of the main causes for emails failing to be delivered comes down to customers submitting incorrect email addresses. But that is not the only reasons emails fail to be delivered. It is time for you to learn how to improve email deliverability and score big.

Jul 13 2017

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Increase Conversions Using Dynamic Data-Driven Product Recommendations

By Kim Cohen Email Marketing, How To Guides, Uncategorized

Product recommendations are a critical element in almost any email marketing campaign, and has been a core feature in Remarkety since our launch in 2012. As an industry leader in email marketing, the Remarkety team has continuously updated all features along with technological advances.

In this article, we are going to dive into the world of product recommendations in email marketing and how you can utilize this powerful tool to increase your overall sales, conversion rates and revenue. What’s more, we are going to show you how Remarkety has taken product recommendations to the next level.

Jul 10 2017

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3 Secret Strategies to Hack Email Segmentation

By Kim Cohen eCommerce Trends, Email Marketing, How To Guides

You have a big email list, full of excited subscribers, and you send them great content every week, but see a very low conversion rate… What do you do? How come no one is buying your product? Let me tell you a secret, its because you are not using email segmentation!

Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.

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