Today’s tutorial is not about the usual design tips, or the popup integration, but about a less known subject in email marketing called email segmentation. It’s time to make a case for email segmentation.
How do you effectively communicate with your audience to make sales and grow your business?
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Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.
Email marketing is a low-cost, yet hugely successfully revenue-generator, marketing tool that delivers a high ROI for eCommerce businesses. Research has proven the more marketers can track, analyze and personalize, the more effective this tool becomes. Email has been reported as being the most popular and powerful communication tool amongst eCommerce businesses due to its ability to get the right message to the right consumer and the right moment in time. Of course, email marketing is only possible if you capture consumers’ email details.
There are few things Americans enjoy more than barbecues, holiday weekends, parades and barbecuing after parades on holiday weekends. One of those things is buying stuff.
With Labor Day Weekend coming up (Friday, September 4th – Monday, September 7th), it’s definitely time to start thinking about your email marketing plan.
Why? Because Labor Day Weekend is a really, really popular weekend for people spending money. Read More
