There’s no overstating the importance of an effective email marketing presence for your fashion eCommerce store. But, just because you’re sending regular emails to your faithful customers doesn’t mean they’re always hitting the mark.
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Apparel and fashion eCommerce is prolific, to say the least. In 2015 alone, apparel, footwear and fashion accessories accounted for roughly ~$59B in eCommerce revenue! It’s safe to say that people prefer the convenience of shopping for apparel online.
A woodsman was once asked, “what would you do if you had just five minutes to chop down a tree?” He answered, “I would spend the first two and a half minutes sharpening my axe.”
The above quote sheds a lot of light on the importance of planning and how it can affect the degree of work you ultimately put into a job. This concept is also extremely applicable to email marketing: you can blast out emails to a huge subscriber group, or put in the work to target your customers for a smarter approach. Read More
Cart abandonment represent the possibility of what could’ve been if a customer hadn’t halted right before checkout. People leave their carts for many reasons, but no matter why they stepped away from them, the fact remains the same: there’s a potential conversion just waiting to be made. If you’re successful in cart abandonment recovery and in getting a customer to come back to checkout, you’ve effectively recovered sales that might never have occurred!
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Email is one of the most effective direct channels of communication with your customers. Unfortunately, it also has the downfall of being completely invalidated if your recipients never open the message! This makes the point of the “open rate” the single most critical moment in any eCommerce email campaign.
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