Today’s tutorial is not about the usual design tips, or the popup integration, but about a less known subject in email marketing called email segmentation. It’s time to make a case for email segmentation.
How do you effectively communicate with your audience to make sales and grow your business?
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As email marketers, some of the bigger obstacles we face are spam filters and folders. That’s why we designed the following infographic – how to avoid email spam filters and folders.
Download infographic here.
In most cases, spam filters are really good at their job. But what if they make a mistake? Or what if you’re triggering the spam filter and don’t even know it? Read More
MailChimp is one of the most popular email marketing platforms and we are often asked, what’s the difference between Remarkety and MailChimp. Although MC and Remarkety are both marketing services, their capabilities are very different.
Remarkety is designed from ground up exclusively for eCommerce, while MC is a more generic email marketing platform. As a rule of thumb, if you run an eCommerce business, go with Remarkety, if you just need to send newsletters and some welcome emails, go with MailChimp. Who should choose Remarkety? Businesses wishing to maximize revenue and send targeted, personalized and automated emails based on shopping behavior and eCommerce data. MailChimp is a more general service designed for any type of business wishing to send newsletters and basic automation. Moreover, MailChimp is a bulk newsletter platform for sending scheduled newsletters and manage mailing lists. Both are important marketing techniques for small and medium businesses, but each serve different purposes. Read More
Thank you all for your feedback. I really appreciate it and am grateful to hear that you are all eagerly awaiting the final part of our ‘Create a Kickass Loyalty Program’ series.
As we have discussed in part 1 and part 2, loyalty programs are a vital part of eCommerce success. They not only encourage customers to return to your store, thus reducing your churn; they also form an important part of your growth strategy.
In the final part of our series, we are going to show you with emails you need to have as part of your loyalty program, and will show you some awesome examples of loyalty program emails that work.
Welcome to the next part of our guide to creating a kickass loyalty program. In the first part we discussed in detail the need for a loyalty program. These programs are designed to offer discounts or rewards to boost repeat business and build brand loyalty.
In today’s installment, we are going to discuss the viral components of a loyalty program. Time for you to get something back. Give more to your customers whilst building your customer base. Simple.
With all these new eCommerce marketing gimmicks coming out all the time it’s easy to get lost with what you should be doing, especially if you are a fashion business. I can tell you one thing; many companies are focusing on gimmicks and are forgetting the basics. Time for you to get your foundations sturdy before you start playing around with the new tools on the block.
Email marketing remains the most successful eCommerce marketing tool around. With it’s high ROI and easy to automate options, email marketing should be part of every fashion eCommerce store’s marketing strategy. Want to know more about email automation and find our the 3 emails every fashion eCommerce store needs? Read on
Brand loyalty is a tricky thing. Most companies think that all you need is a good product or service and you are golden! The world is your oyster! Wrong!
Ok, maybe that was the mindset 50 years ago. Fast forward to the present and you will see that loyalty isn’t as easy to obtain as it once was. The problem? The internet has increased competition and the consumer is price savvier than ever. So, as an eCommerce business what can do you do to build and preserve your brand loyalty?
Follow us for the answers…
One of the most common issues eCommerce merchants face is cart abandonment and the main culprit that causes these issues; price comparison websites.
Have you ever had a customer that added a product to cart but then disappeared? You aren’t alone. Best bets are they disappeared to compare your product with other companies. Comparison shopping is a big problem in the e-commerce world and this is where Remarkety steps in.
Acquiring new customers is ultimately more costly than retaining existing customers and this is why you need to focus on creating an ultimate customer retention strategy.
Technological advances have led to increased competition online for user’s attention; from competitor websites, to comparison websites and booming social media channels. More and more companies are not only unable to grow existing customer base, but are also fighting to keep the customers they have.
If you are looking into ways to retain your existing customer base, then look no further. Included in today’s post is the Ultimate Customer Retention Strategy for eCommerce.
We all wish that our customers would buy more and become regular shoppers. This is true for a physical businesses, and online businesses alike. The need to reduce churn is vital for an online store and this is why you need to focus on ways to boost repeat purchases.
