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Email Marketing

Ten Ways to Increase and Optimize Your Email Click Rates

By Email Marketing, How To Guides

Clicks are a phenomenal benchmark when it comes to measuring the effectiveness of your email. Sure, it’s easy to look at opens as a data point for how many people see your message, however, clicks are a true indicator of just how effective that message was in getting people to act. You could say that email click rates data is a direct representation of your call to action.TEN WAYS TO OPTIMIZE YOUR EMAIL CLICK RATES
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set your store up for success

Set Your Store up for Success During Peak Traffic Times

By Email Marketing, How To Guides

It’s no secret that the peak traffic time of the year for eCommerce is the holiday season—people would rather shop for deals online than camp outside of stores! set your store up for success

But while it’s widely known that an influx of traffic is likely to occur between November and January, many eCommerce sites don’t adequately prepare themselves for the deluge of customers. As a result, they end up missing highly prospective sales that could further boost already high trends. Read More

Creating your eCommerce Email Marketing Foundation

By Email Marketing, How To Guides

A woodsman was once asked, “what would you do if you had just five minutes to chop down a tree?” He answered, “I would spend the first two and a half minutes sharpening my axe.creating your ecommerce email marketing foundation
The above quote sheds a lot of light on the importance of planning and how it can affect the degree of work you ultimately put into a job. This concept is also extremely applicable to email marketing: you can blast out emails to a huge subscriber group, or put in the work to target your customers for a smarter approach. Read More

3 Advanced Cart Abandonment Recovery Strategies to Use Now

By Email Marketing, How To Guides

Cart abandonment represent the possibility of what could’ve been if a customer hadn’t halted right before checkout. People leave their carts for many reasons, but no matter why they stepped away from them, the fact remains the same: there’s a potential conversion just waiting to be made. If you’re successful in cart abandonment recovery and in getting a customer to come back to checkout, you’ve effectively recovered sales that might never have occurred!cart abandonment Read More